Hi, I’m Mehar—currently based in Bangalore, India, with a focus on customer-centric culture and crafting meaningful, scalable products and services.
Over the past decade, I’ve designed for scale at companies like Atlassian, MakeMyTrip, and 24/7.ai.
More recently, I’ve shifted focus to shaping design teams and customer experience at high-growth startups across education, healthcare, and finance.
I'm currently designing an AI-Native Platform at Enterpret, expanding the offering to new use cases to unlock growth.
Practice
AI-enabled workflow
Generative AI
Product Design
UX/UI
Accessibility
User Research
Product Market Fit
Strategic Roadmaps
Behavioural Metrics
Content Strategy
Information Architecture
Journey Mapping
Problem Framing
Designing for Scale
Branding & Art Direction
Ask me about…
Branding Bots
@ MakeMyTrip
Leveraging branding and persona frameworks to design a customer support mascot that reduces call volume and boosts NPS.
Even 'Essential'
@ Even Healthcare
User research to design healthcare plan for customers in India's Tier 2 cities—uncovering which features they value and are willing to pay for. Cue Behavioural Economics.
Branding Loyalty
Programs
@ MakeMyTrip
Getting the nomenclature wrong can wreck your marketing budget. Every word counts! ;)
Design for Scale
@ Atlassian
A solution born from design and engineering collaboration—addressing user needs for technical solutions, not just visual ones. Think Custom Domain, GDPR
Social Behaviours
in Wealth
@ Infinyte Club
Exploring how the wealthy discuss 'investing'—and designing to facilitating conversations within their circles to help them build stronger portfolios.
Designing culture
of Collaboration
@ Vedantu
Fostering psychological safety in teamwork, critiques, and classrooms. Built and managed the happiest remote team!
Reasoning over
Justification
@ Infinyte Club
An internal blog exploring design practices and design thinking in the era of AI tools.
Persona: Student
Spammers
@ Vedantu
The funnest persona I've every designed for. They are a few, but their impact on the virtual classroom experience is massive.
Integrated
Healthcare
@ Even Healthcare
Designing multi-user experiences and automation to enhance patient care. Building empathy was just as critical as enabling operations.